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Review Quiz, Chapter 7, Part 2

Review Quiz, Chapter 7, Part 2

Q Question 1 1 / 1 pts According to Moore and Swift (2011) and Pentland (2010), whether pitching a business plan or giving advice, a(n) ________ is often more convincing.Question 2 1 / 1 pts During a job interview, Juan is first asked by her interviewer to speak about her strengths and positive qualities. Soon after, she is asked to mention her negative traits. The interviewer meets other candidates, but he reverses the order of his questions. Finally, he considers offering the job to Juan as he remembers her positive traits better than others'. In the context of persuasion, the scenario exemplifies ________. Question 3 1 / 1 pts Studies comparing different media find that, in general, the more ________ a medium, the more persuasive its message. Question 4 1 / 1 pts Alicia has a fairly weak case to present to her supervisor. In order to be more persuasive, she should: Question 5 1 / 1 pts According to the lecture, which of the following is an example of the two-step flow of communication?

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